A fun, innovative bunch of “baby care enthusiasts” with the best job in the world (because we have the best customers ever, BABIES)! Our job is to make your life as a mom a whole lot easier. How do we do it? By speaking to real MOMS like you! No one knows what’s best for your baby better than you. We get that. You inspire us to wake up each day and create real, honest and amazing products that Moms everywhere need and love.
At Softsens, all our products are “Inspired by Moms, and Developed by Experts!” Yes, we have a team of awesome in-house experts working on creating 100% safe and superior products for your baby, BUT the truth is – YOU are the real experts (don’t tell them we said that). All our products are inspired by the everyday needs, habits and experiences of real Moms like you. And we’ve got to say, you’re the best collaborator we’ve ever had.
Our mission is to provide you with fun, convenient, safe, easy, efficient, sustainable, and affordable products to ensure that you have everything you need to make motherhood the most blissful experience of your life. We do this by listening to real parents across the world to create products that fit the diverse and unique requirements of our customers globally. We then combine your valuable insights with the knowledge of world class experts, to develop our products which are Inspired by Moms, and Developed by Experts! Because when mom is happy, everyone is happy.
We promise we’ll be the best partner you ever had (no offence to your better half). For better or for worse, for long nights and food fights, for the laughs and the cuddles, for the milestones and the tantrums – we vow to be there at every step of the way.
We’re all about stress-free parenting (if such a thing does exist) and we want to do everything we can to make your life just a little easier. We understand your everyday struggles, when it’s bath time and you have to worry about 5 different things: ensuring that water doesn’t go into your baby’s eyes, that they are properly positioned so they don’t slip or fall, whether the products you’re using are safe for their delicate skin, and so on.
Our approach to product development is strongly inspired by real mothers with real life requirements, and backed by world class scientific development and testing. We employ and partner with the best-in-class specialists, to ensure that all our products are made from natural ingredients and safe for use on all skin types.
Parenthood is a rollercoaster ride and we’re here to make it as FUN as possible. All our products are designed and formulated with a little “je ne sais quoi” to ensure that you have the best ride ever.
When we say we’re listening, we really mean it. Talk to us and tell us what you think. We take your feedback very seriously and are always working on improving ourselves.